New Zealand Post commissioned some of this country's best-known cartoonists to each a design a stamp based around the theme of 'Kiwis taking on the world". The theme was deliberately broad, designed to give each cartoonist maximum reign. It could be a tribute to the Kiwi psyche, Kiwiana, the pastimes New Zealanders enjoy, the famous Kiwi ingenuity or simply a celebration of ways in which New Zealanders have made their mark on the world, how each cartoonist interpreted the statement was up to them.
The works that followed were predictably unpredictable, as individual and diverse in their interpretation of the theme as the people themselves. After much deliberation, four cartoons were finally chosen for the set of stamps. The result was a stamp issue in which every person in New Zealand can see a little of themselves and their fellow Kiwis.













