Advert Stamps.
In 1893 the New Zealand Government entered into a contract with Messrs. Truebridge, Miller & Reich, giving them the right to utilize the backs of postage stamps for advertising purposes. All values in 1882 The Second Side-Faced Issue were made use of, from 1d to 1/- by the time they got to the third printing (setting) of these stamps.
The first stamps with advertisements were issued in February 1893. This arrangement was terminated at the end of a twelve-month period, as some fear had been expressed by members of the public about the possible danger through licking these stamps.
1893 2d - 2nd Side-Face - Back & Front.
Sunlight Soap - "For Washing Dogs and Prize Poultry."
(Oh I love that one. Washing the chickens. LOL)
On our page 1874 - 1882 The Side - Face Issues, we showed a few of these stamps but recently, as I was exploring our image collection, I discovered we have a lot more of them. I decided this would make an interesting thematic collection similar to Allan & Kims's 1900 Boer War Thematic Collection of postal cancels on a 1900 stamp.
We have now found over 60 stamps showing both their front and the advertising on their back, too many for one page so we have decided to limit ourselves to one example of each advert per value. To make this collection, the stamp must have good images of both sides. The perforations on each pair have been checked to confirm they are images of the same stamp.
Don't miss the higher values at the bottom of this page.
1893 1d - 2nd Side-Face.
A pair of 1d advertising.
Crease's Essence of Coffee.
Macbean Stewart's new cure for Asthma Diphtheria.
Notice the advert backs are often oriented differently in relation to the stamp's fronts.
This pair carries a Dunedin cancel.
Truebridge, Miller & Reich - the company that arranged this advertising.
Postal Cancellation - Timaru.
"...... of all kinds washed" by Sunlight. Soap.
Two examples of Beecham's Pills.
"Stand Unrivalled." & "Best Family Medicine."
S Myers & Co - Dentists.
Nitrous Oxide Gas - "Painless Extractions."
Poneke Potted Meats.
The adverts for Poneke Meats only appeared in the third setting, when Cadbury withdrew their advertising.
Sunlight Soap again. There seems to have been a few of these.
Odourless Waterproofs.
Does anyone know what this advert is about? All I have to go on is what we can see here.
Three Beecham adverts. (Pills, pills and toothpaste.)
The front shows Palmerston cancel over three 1d stamps.
1893 2d - 2nd Side-Face.
Sunlight Soap - "For Washing Dogs and Prize Poultry."
Postal Cancellation - Carterton.
Kaitangata Coal - "Cheapest & Cleanest."
Postal Cancellation - Carterton.
Odourless Waterproofs?
1893 2d - 2nd Side-Face.
Crease's Essence of Coffee.
Truebridge, Miller & Reich - "Contractor for advertising on stamps."
Postal Cancellation - Very light for this time period.
1893 2d - 2nd Side-Face.
Another advert for Sunlight Soap. "Makes Home Happy"
With another cancellation from Carterton.
Dodgshun's Tweeds.
Seller of traditional Scottish and Irish clothing.
Bonningtons Irish Moss.
Allan snr said, "No one could ever say tasted nice but the was always a spoon full for me every morning before school."
Sunlight Soap again.
Sunlight Soap. (Large shift on advert back.)
Lochead Sewing Machines.
Sunlight Soap. (Large shift on advert back.)
Poneke Meat Extract.
"The best and the cheapest."
Flag Pickles.
I like the variety of these adverts.
Lattoy Livermore & Co. - Pure Indian & Ceylon Teas.
Fry's Pure Concentrated Cocoa.
Fry's Pure Concentrated Cocoa.
Sunlight Soap.
1893 2½d - 2nd Side-Face.
Lattoy Livermore & Co. - Pure Indian & Ceylon Teas.
W Strange & Co - Hoslery & Gloves.
Bonnington's Irish Moss.
Dodgshun's Tweeds.
1893 3d - 2nd Side-Face.
Above and below - More Beecham's Pills.
Kaitangata Coal.
Sunlight Soap.
1893 4d - 2nd Side-Face.
Bonnington's Irish Moss.
This example has a massive shaft in the advert printing.
Sunlight Soap once again.
1893 5d - 2nd Side-Face.
Poneke Potted Meats - Crease's Coffee.
Lochead Sewing Machines.
Above & below - Two more Sunlight Soap adverts.
1893 8d - 2nd Side-Face.
Kaitangata Coal - "Cheapest & Cleanest."
Creases's Coffee.
S. Myer's & Co. - Dentists.
Two different adverts on the back of this pair.
Truebridge, Miller & Reich - "Contractor for advertising on stamps."
"North, South, East or West, Sunlight soap is the best."
Lattoy Livermore.
Pure Indian & Ceylon Teas.
1893 1/- - 2nd Side-Face.
Crease's A1 Coffee.
You would never believe this stamp was in Trade-me with a reserve of $10 NZ.
Lochead Sewing Machines.
Sunlight Soap.
Sunlight Soap.
