I hesitated on doing this set because of the style of the stamps but then decided that the themes behind the designs are important to Agriculture and New Zealand's primary export industries.
In 1978 Lincoln College celebrated its centenary. NZ Post marked the event by issuing this six value set. They also wrote on their web site:-
"The College was founded in 1878 on 100,000 acres of pastoral land that had been set aside for the purpose by the Provincial Council of Canterbury. Mr W E Ivey was appointed the first director of the College. Grassland farming is New Zealand's most important industry and the source of over 80 percent of the country's exports. The College continues to develop its resources to meet the challenges of modern agricultural needs - through the application of the findings of research, use of machinery, topdressing of pasture and efficient agricultural management."
Technology and knowledge are the keys to modern faming in New Zealand. New ways, new systems, new technology is being developed all the time. The problem for the New Zealand farmer is keeping up with it all. Some, like some of the smaller farmers around here, avoid everything new and stick to the ways they have always done it. Others like us, with the support and backing of a corporate investment company, take on and use new technology, new ideas. The result is the small farmer gets the same results he has always got, then can't understand how our average production per head has increased by nearly 20% compared to his.
This knowledge can be gained from a variety of sources such as Magazines and Books, TV Shows, Field Days and Open Days. It can also be gained through education at farming schools, colleges and universities. Two of the staff who work for me currently attend a school one day a week, plus have assignments to do. As they progress through the various subjects I can see the changes in the way they view farming and go about their daily tasks.